We love to share ideas, ask questions, and explore new ways of thinking about communications. This is where we do just that.
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Unapologetic has many forms – it can be quirky or professional, serious or ridiculous. But it’s always self-aware, self-confident, and it never feels the need to explain itself. It’s effective because it gives modern, astute audiences what they crave and that which is in such low supply – authenticity, creativity, and utility.
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While traditional communication planning focuses on robust and clearly outlined strategies and structures, with detailed written communication plans and content calendars, agile communications focus on simplicity, flexibility, and constant iteration.
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Whether we’re talking about building the brand, shaping opinions, or selling products and services, we PR people have too many questions, we offer unwelcome opinions, and we always have suggested edits to that thing you wrote. There are a lot of reasons not to like us.
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Before we get down to any serious writing, we determine exactly what the title – and maybe even the subtitle – of the finished piece of content will be. The reason we do this is the same reason our instructors back in high school and university asked us to have a thesis statement – to…
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Op-eds are one of the many tools in the PR toolkit. Often acting as a flagship piece in a communications initiative or campaign, an op-ed is a deep dive on a particular issue, detailing your organization’s positioning and thinking on the topic. They serve as an opportunity to demonstrate thought leadership, and, if published in…
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Maybe you’ve simply heard of the book in passing. Or maybe you’ve picked up a copy for yourself, with it now sitting untouched on your bedside table. Whatever your personal experience with it, Thinking, Fast and Slow by Daniel Kahneman is one of the most popular books in recent memory among academics, economists, and researchers.…
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Back in 2024, communication was declared the most in-demand job skill, according to LinkedIn’s latest global inventory of the most in-demand skills for professionals. Customer service was second, leadership third, and research tenth. Everything in between – from project management to analytics and problem solving, rode the wave of a resurging focus on the largely…
KJ FOSTER 