Who we are
We’re an Ottawa-based company with deep experience in storytelling, public/media relations, reputation management, and crisis communications. We help clients from across the country spread their best ideas and tell impactful stories.
Fostering trust and connection
We are experts in fostering targeted and meaningful relationships with the media, navigating complex strategic challenges, and building trust and influence with audiences and stakeholders through content that spans different mediums and platforms.
Our approach
We listen and learn about your greatest ambitions and your biggest challenges. The first step is ensuring we can offer you value, and that the time and resources we will invest together achieve the results you need and expect. If we’re not positive
we can help, we’ll tell you.
Outside-in thinking
We pride ourselves on “outside-in” thinking, examining your sector’s environmental context to discover how you can thrive within it. This stands in contrast to the “inside-out” thinking that may prevent internal teams from identifying certain risks and opportunities.
Who we work with
Our experience includes work with small businesses and major corporations, not-for-profits, executives and thought leaders. By understanding our clients’ ambitions and the obstacles they face, we plan and deliver bespoke public relations and communications initiatives that leverage the power of compelling and persuasive content, along with the best tactics for engaging target audiences.
What we do
We use thoughtful strategies to shape content, drive successful public relations campaigns, and enable foundational change within your business or organization.
We secure coverage in top-tier publications, including the Globe and Mail, The Logic, the Financial Post, and the Canadian Press. We also help our clients place op-eds at key outlets, highlighting their thought leadership and establishing their preeminence.
We even provide training and counsel to better equip leaders and communicators with the knowledge and tools they need to sustain long-term success – long after we step away.
Our Principal
Karl Oczkowski
For nearly two decades, Karl has served as a valued advisor to executives and boards of directors on issues related to brand positioning, media relations, and reputation management.
Known for his unmatched ability to distil complex issues into memorable narratives, he is uniquely equipped to leverage earned media alongside digital channels to maximize impact and influence.
Karl is the director of communications for the Children’s Hospital of Eastern Ontario (CHEO), and was previously head of public relations for one of Canada’s largest business lobbies. He has led communications departments across the education, research, agriculture and health care sectors.
Connect with Karl on LinkedIn.
KJ FOSTER 